The business
MYLO is a local property services company helping homeowners and property managers care for their properties with reliability, adaptability and a personal approach.
The problem
As a new business, MYLO needed an identity that would build trust from day one while standing apart in an industry often defined by generic, corporate branding.
The outcome
The identity centres on a soft-cornered house icon that brings warmth and flexibility to the brand. Paired with a bold yellow palette and a simple visual system, the result is an approachable identity that feels dependable, memorable and built to grow alongside the business.
What I'd do differently
While the identity communicates adaptability through its flexible graphic system, I'd explore how motion could bring this idea to life. Thoughtful animation would allow the brand to transform and respond across digital touchpoints, strengthening the narrative at the heart of the identity.
Credit
Created at Principle Design
Responsibilities
Project Lead
Creative Direction
Project scope
Concepts and idea generation
Brand identity and guidelines
Print collateral
Signage
Print management
Social Media